What we looked at
Our content trends analysis looked at 3 million digital conversations from global commercial audiences, across more than 5 years.
These conversations were then categorized across 9 different Form Factors* and 48 different Content Types†, to understand content trends and preferences.
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Form factors
Format by which content is being shared and consumed
Content Types
Experience achieved or communicated with content
Social Post
Video
Article
Event
Long Form Written
Visual
Blog
Tools
* Form Factor: Format by which content is being shared and consumed (e.g. video, social post, event)
† Content Type: Experience achieved or communicated with content (e.g. webinar, whitepaper, listicle)
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